The Store IS Media
Earlier this year I attended a food retail executive conference and had the pleasure of hearing Doug Stephens – author of “The Retail Revival: Re-Imagining Business for the New Age of Consumerism” – share his insights during a morning keynote session.
Stephens suggested that all of the connectivity consumers are enjoying today thanks to technology and their devices means “the store is everywhere…media IS the store.” I found that to be really profound. But what he […]
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