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    Are You Creating Value For Your Clients? How Do You REALLY Know?

Are You Creating Value For Your Clients? How Do You REALLY Know?

Having started my own marketing services firm about two years ago after a successful career on the corporate side, the goal of creating value for customers and clients has taken on even more importance for me. At the end of the day in the B2B world, creating value is why clients choose to do business with you. It’s what they are paying you to provide. But how do you REALLY know you’re generating value for your clients? The concept of creating value can be fairly […]
By |January 6th, 2015|Articles, Client Management|Comments Off on Are You Creating Value For Your Clients? How Do You REALLY Know?
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    Mobile Apps: Providing Solutions Key to Greater Shopper Engagement

Mobile Apps: Providing Solutions Key to Greater Shopper Engagement

The growth of mobile apps in the food retail industry has been well documented, but recent research suggests that the key to generating consumer engagement with a store’s mobile app is to customize the functions to meet a store’s particular shoppers’ specific needs and interests. According to Nancy Childs, a professor of food marketing at Saint Joseph’s University in Philadelphia, consumers are downloading apps from grocery chains but not really using them. Childs, who is studying grocery apps as the focus […]
By |July 19th, 2014|Articles, Marketing, Retail|Comments Off on Mobile Apps: Providing Solutions Key to Greater Shopper Engagement

Is Your Store The Best Restaurant In Town?

Fresh prepared foods (FPF) are a high-growth category for most grocery retailers as consumers seek more fresh, healthy foods in ready-to-eat formats. As retailers continue to invest in their fresh prepared foods programs, some of the recent innovations and learnings from fast-casual restaurants and international retailers could provide some insights and opportunities for food retailers to grow their FPF business. At the Food Marketing Institute’s recent FMI Connect 2014, representatives from Technomic and
By |July 19th, 2014|Articles, Retail|Comments Off on Is Your Store The Best Restaurant In Town?

Maximizing Your Investment as an Exhibitor

It’s a Thursday evening and you’re flying home from that large industry event in Las Vegas where your company was an exhibitor on the show floor. As you settle back into your seat and think back on the past few days, will you consider the event a successful experience for you and your company? Did you meet or exceed the goals you created for the event? To help make sure the answer to both of those questions is “Yes!”, here are four “keys to success” […]
By |July 19th, 2014|Articles, Event Marketing|Comments Off on Maximizing Your Investment as an Exhibitor

Old School Is Still Cool

Traditional Media And Time-Tested Best Practices Still Play An Important Role In Today’s Marketing Plans The phrase “old school” has been turning up everywhere lately, from movie titles to song lyrics to fashion headlines.  We’ve heard it used as a noun, a verb and an adjective.  But as it relates to media planning, while it seems that all the “cool” marketers are focusing on social and digital media, traditional media — print, broadcast, outdoor, direct mail, signage, public relations — still has an […]
By |November 22nd, 2013|Articles, Marketing|Comments Off on Old School Is Still Cool