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The Store IS Media

  Earlier this year I attended a food retail executive conference and had the pleasure of hearing Doug Stephens – author of “The Retail Revival: Re-Imagining Business for the New Age of Consumerism” – share his insights during a morning keynote session. Stephens suggested that all of the connectivity consumers are enjoying today thanks to technology and their devices means “the store is everywhere…media IS the store.” I found that to be really profound. But what he […]
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    Mobile Apps: Providing Solutions Key to Greater Shopper Engagement

Mobile Apps: Providing Solutions Key to Greater Shopper Engagement

The growth of mobile apps in the food retail industry has been well documented, but recent research suggests that the key to generating consumer engagement with a store’s mobile app is to customize the functions to meet a store’s particular shoppers’ specific needs and interests. According to Nancy Childs, a professor of food marketing at Saint Joseph’s University in Philadelphia, consumers are downloading apps from grocery chains but not really using them. Childs, who is studying grocery apps as the focus […]
By |July 19th, 2014|Articles, Marketing, Retail|Comments Off on Mobile Apps: Providing Solutions Key to Greater Shopper Engagement

Old School Is Still Cool

Traditional Media And Time-Tested Best Practices Still Play An Important Role In Today’s Marketing Plans The phrase “old school” has been turning up everywhere lately, from movie titles to song lyrics to fashion headlines.  We’ve heard it used as a noun, a verb and an adjective.  But as it relates to media planning, while it seems that all the “cool” marketers are focusing on social and digital media, traditional media — print, broadcast, outdoor, direct mail, signage, public relations — still has an […]
By |November 22nd, 2013|Articles, Marketing|Comments Off on Old School Is Still Cool