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    Mobile Apps: Providing Solutions Key to Greater Shopper Engagement

Mobile Apps: Providing Solutions Key to Greater Shopper Engagement

The growth of mobile apps in the food retail industry has been well documented, but recent research suggests that the key to generating consumer engagement with a store’s mobile app is to customize the functions to meet a store’s particular shoppers’ specific needs and interests. According to Nancy Childs, a professor of food marketing at Saint Joseph’s University in Philadelphia, consumers are downloading apps from grocery chains but not really using them. Childs, who is studying grocery apps as the focus […]
By |July 19th, 2014|Articles, Marketing, Retail|Comments Off on Mobile Apps: Providing Solutions Key to Greater Shopper Engagement

Is Your Store The Best Restaurant In Town?

Fresh prepared foods (FPF) are a high-growth category for most grocery retailers as consumers seek more fresh, healthy foods in ready-to-eat formats. As retailers continue to invest in their fresh prepared foods programs, some of the recent innovations and learnings from fast-casual restaurants and international retailers could provide some insights and opportunities for food retailers to grow their FPF business. At the Food Marketing Institute’s recent FMI Connect 2014, representatives from Technomic and
By |July 19th, 2014|Articles, Retail|Comments Off on Is Your Store The Best Restaurant In Town?