Traditional Media And Time-Tested Best Practices Still Play An Important Role In Today’s Marketing Plans The phrase “old school” has been turning up everywhere lately, from movie titles to song lyrics to fashion headlines.  We’ve heard it used as a noun, a verb and an adjective.  But as it relates to media planning, while it seems that all the “cool” marketers are focusing on social and digital media, traditional media — print, broadcast, outdoor, direct mail, signage, public relations — still has an […]