Are Your Messages Truly Connecting With Customers and New Prospects? We Can Help!
About Us
What Is Amplify?
Amplify is a B2B marketing communications and business development consulting firm whose mission is to help brands and businesses engage with their clients, customers and new prospects more effectively by "amplifying" their value proposition and key messages through the development and execution of impactful marketing and sales communications.
By crafting a well orchestrated approach to reach your B2B audiences in person, in print and online with benefits-focused messaging, Amplify can help differentiate your business from the competition, enhance perception and your thought leadership position, and create more robust customer relationships – along with new customer relationships.
Who Is Amplify?
An accomplished marketing and business development pro with expertise in creating the story, telling the story and selling the story
Ira Gleser, founder and president of Amplify Marketing Communications, has a proven track record of building and activating brands by connecting them to B2B audiences in an engaging, meaningful way. He possesses a broad perspective gained from working in a variety of customer-facing management and leadership roles in the consumer goods (Coca-Cola), technology (Microsoft), consumer durables/manufacturing (Newell Brands) and live events (GES) industries.
With twenty-five years of restaurant and retail industry experience as a supplier partner and consultant, Ira has successfully collaborated with – and delivered value as a trusted business partner to – senior executives at more than twenty of the leading brands in these industries.
Having worked on both the agency and client side, Ira has extensive experience in creating successful integrated marketing communications programs, campaigns, and compelling sales presentations to grow brands and businesses. He has also built a reputation for developing trusted relationships with clients/customers, key stakeholders and partners.
Services
How We Amplify
Amplify Marketing Communications can be a strategic asset to your marketing and sales excellence teams on a variety of B2B projects, e.g. customer/client initiatives, new product launches, business development, client retention programs and B2B brand campaigns. Amplify can also serve as your dedicated marketing/business development resource on an interim/project basis, depending on your organization’s needs and objectives.
We can work closely with you and your team on strategy, planning, message development, customer/prospect-facing presentations and - through its network of talented marketing communications service providers - move efficiently and effectively to develop and execute B2B communications programming.
Strategic Planning
- Value Proposition/Message Development
- Marketing Communications Planning
- Customer & New Business Presentation Development
- Account Planning and Customer Engagement Strategy
- Industry Engagement: trade show/conference presence, thought leadership opportunities, sponsorship evaluation
- Advertising/PR: creative briefs and messaging frameworks
Integrated Marketing Communications
- Planning, Development and Execution
- Creative/Concept Development: advertising, PR, videos, white papers, etc.
- Sponsorship Activation
- Event Management
- Retail Trade Promotions
Thought Leadership & Content
- Speaking Engagements
- White Papers/Bylined Articles
- Video Programming
- Executive Speechwriting
Our Work
Amplify-ing In Action
Where ideas get traction and engagement happens. This is how we move the needle.
Industry Insights
The Microsoft Restaurant CIO Council: Created a forum of restaurant technology leaders to share best practices and discuss common challenges impacting their businesses and the restaurant industry
- Insights helped form Microsoft strategy for enabling digital transformation for enterprise restaurant customers
- Sponsoring the Council and sharing output demonstrated commitment to the industry
- Developed deeper relationships with key customers
Results: The CIO Council has expanded membership and is now in its third year
B2B Campaign Development
Coca-Cola: Created benefits-focused national marketing campaign to promote customer value proposition and:
- Generate positive industry perception
- Included national advertising, presence and sponsorships at key retail industry events, and national/regional PR support
- Increased industry thought leadership visibility in partnership with media partners
Results: Customer surveys showed increased satisfaction scores in Coca-Cola having a “greater understanding of my business” and “partner I want to do business with”
Industry Engagement
Coca-Cola at National Retail Federation (NRF) Big Show
- Created a 10,000 sq. ft. “Coca-Cola Happiness Lounge for NRF members”
- Delivered opening keynote to 4,500+ attendees
- New business generated from sponsorship resulted in a 250% ROI over total investment
Retail Promotion
Newell Brands & NASCAR Sponsorship
- “Ultimate Tradesman Challenge” promotion engaged core customer for IRWIN tools brand - the professional tradesman
- Activated NASCAR investment and generated incremental IRWIN-branded merchandising displays with all key retail customers in race markets
- 150+ events in over 30 states during 3 NASCAR seasons
- Supported with local media and national/local PR
Results: 100M+ media impressions, $4M+ incremental annual sales annually
Thought Leadership
Coca-Cola Retailing Research Council
- PR campaign for new c-store research study drove awareness for this Council and customer engagement with Coca-Cola account teams
- Included c-store and retail trade, business, and social media coverage
- Speaking engagements by Council members at major c-store industry events
Results: 18M+ impressions, and almost 10,000 study downloads at ccrrc.org
Speaking / Workshop Opportunities
- Amplifying Your Value Proposition: Provides an overview of the power of compelling customer communications and a step-by-step approach of a “Playbook for Success” featuring a Coca-Cola case study
- Driving More Value Into Your Customer Relationships: Explores the concept of stewardship and how it can help businesses achieve “trusted partner” status with their customers and clients. Key principles of stewardship are delivered through a number of real world examples and storytelling.
Clients
Who We’ve Amplified For
Amplify Marketing Communications has a proven track record of building and activating brands by connecting them to B2B audiences in an engaging, meaningful way.
For years we have been privileged to work with and for some amazing companies and industry-leading brands:
Amplifications: A Blog of Sorts
Posts
Let's Amplify!
For more information on how Amplify can add value to your business, contact:
Ira L. Gleser
President
📞 404.285.2033